The project “Follow the pig” seeks to identify the challenges of reducing use of antibiotics in pig production, contributing to solving current challenges regarding food safety. Several initiatives have been launched in the Nordic countries to reduce use, avoid resistance, and limit negative human and environmental effects. Nevertheless, statistics indicate large differences in the use of antibiotics in Denmark, Finland, Norway and Sweden. We will study the differences from a holistic business perspective rather than the prevalent medical perspective, uncover learning and focus on how the pig production industry can succeed in balancing economic and sustainability goals.
Three workshops in 2019 and 2020 will be conducted to explore, map and compare pig production across Denmark, Norway, Finland and Sweden. It will be examined how ecosystems and practices in the pig production of each country co-evolve with the interests of different stakeholders, providing a platform for shaping the future.
- 8th of May 2019: Workshop at Uppsala University Center: “Antibiotics & Resistance Pig Meat Production & Consumption”. See the program and read a summary of the workshop.
- 4th of March 2020: Workshop at BI Norwegian Business School, Department of Strategy and Entrepreneurship: “The low use of antibiotics in Norway: the case of pigs”. See the program and read a summary of the workshop.
Researchers in the project:
Dr Kristin B. Munksgaard (PI), professor wsr at Department of Entrepreneurship and Relationship, University of Southern Denmark.
Dr Aino Halinen, professor of Marketing and Research Leader of the Dynamics and Management of Business Networks group at the Department of Marketing and International Business, Turku School of Economics, University of Turku.
Dr Debbie Harrison, professor of Strategy at BI Norwegian Business School, Oslo, Norway.
Dr Alexandra Waluszewski, professor in Business Studies at Department of Economic History, Centre for Science and Technology Studies, Uppsala University.
The workshops are conducted with funding from the The Joint Committee for Nordic research councils in the Humanities and Social Sciences (NOS-HS).