BSc in Economics and Business Administration - Marketing and Brand Management

A Bachelor programme in Economics and Business Administration contains a broad range of business economics subjects, including marketing, accounting, finance, IT, planning, and organisational theory. It provides you with a versatile set of business skills that can be used in both private and public companies and within a wide range of industries.

further information on the danish website
  • This Programme is offered in Odense
  • This Programme is taught in Danish

Facts about the programme - BSc in Marketing and Brand Management

  • Bachelor programme
  • Faculty: Business and Social Sciences
  • Duration: 3 years
  • Location: Odense
  • Application deadline:
    Quota 2: Apply no later than 15 March at 12:00 noon
    Quota 1: Apply no later than 5 July at 12:00 noon
  • Study start: 1 September

Learn how companies build and maintain their brand

A Bachelor programme in Economics and Business Administration contains a broad range of business economics subjects, including marketing, accounting, finance, IT, planning, and organisational theory. It provides you with a versatile set of business skills that can be used in both private and public companies and within a wide range of industries. A BSc in Economics and Business Administration from SDU enables you to hold a position within virtually any of a company's administrative functions.

If you choose the Marketing and Brand Management line, you will also learn about the way consumers think, how the company builds and maintains its brand, how to analyze consumers, and how to design marketing communications. The specialization subjects have a focus on analyzing, planning, and developing companies' marketing activities and thus preparing you for jobs within marketing, such as a market analyst, key account manager, or business developer.

For more information, please visit the Danish webpage. You are also welcome to contact us.