Compulsory Courses

Buyer Behaviour. Knowledge of consumer and organization behaviour allows marketers to become more effective at making good decisions. They can better predict organization and consumer actions, determine needs of target markets, and understand how consumers and organizations perceive and make use of marketing information.

The purpose of the course in Project Management is that you develop an understanding of the most important concepts, theories, and methods within the project management discipline, so that you will be able to analyze projects and project processes, and by this is able to make valuable contributions to management and leadership. You develop a generic competence in project management, and cases and examples will be drawn from a wide variety of project types and project environments.

In the course Methodology of the Social Sciences and Qualitative Methods, you get a basic knowledge about the philosophy of social science. Furthermore, the course aims to give you an understanding and appreciation of how different paradigms in the social sciences imply different research designs and methods of investigation. Finally, students shall learn the essentials of qualitative data collection and analysis; the craftsmanship of qualitative social inquiry is an important aspect of the course to be able to apply an interpretive approach to social science.

The purpose of the course in Quantitative Market Research Methods is to develop the specific quantitative research skills and knowledge that are required to successfully complete research in marketing. In the course, you learn how to design, execute and evaluate marketing research based on quantitative data.

Strategy and Competition. Strategic business behavior on competitive markets lies at the heart of any market economic system. This course aims at a deep understanding of competitive interaction in realistic market environments and the modern theory of business strategies. This framework is subsequently used to analyze and understand strategic business behavior in competition, both in terms of applied theory and in terms of case studies.

The main purpose of the course in Innovation Management is that you gain an insight into the conditions that are of importance for the innovation process. The subject is thus the management of the context of innovation, i.e. management of how customers and sub suppliers participate in the innovation process. The course emphasizes an integrative approach to the management of innovation. The aim of the course is to equip you with the knowledge to understand, and the skills to manage, innovations at the operational and, primarily, at the strategic level.

In the course Seminar in Marketing and Innovation you will get the opportunity to dig into a subject which interest you and you will enhance your skills in identifying and using relevant literature and data that can give you knowledge about a specific area.

The Master Thesis takes up the last six months of your study. You will get supervision by a professor when writing your thesis.

Examples of Electives

See the course descriptions.