All MSc profiles in Economics and Business Administration at University of Southern Denmark share the same general competences. Each profile has a focus area in which the candidate will get specific knowledge, skills, and competences.

Below, you can read about the general competences and the specific area of focus for the profile in Marketing, Social Media, and Digitalization offered at Campus Esbjerg.

General competences for MSc in Economics and Business Administration

Knowledge and understanding

The master program Economics and Business Administration supplies knowledge which, within the focus area of the profile, is based on the highest international research within a field of study. The graduate is able to understand and, on a scientific basis, reflect on the knowledge of the field/fields of study and be able to identify scientific issues of relevance.

Skills

The graduate can, in a qualified manner, select and apply scientific methods and theories for collection and analysis of quantitative and qualitative data for description and complex analysis of internal and external conditions of the firm as well as theoretical issues related to these areas.

The graduate can set up new models of analysis and solutions for problems based on the performed analyses. The graduate can communicate his/her knowledge and discuss professional and scientific issues with colleagues, management, and the surrounding society.

Competences

A MSc in Economics and Business Administration can, within the area of the profile, manage work and development situations that are complex, unpredictable and require new models for solutions.

• The graduate can independently initiate and implement professional and interdisciplinary cooperation and take on professional responsibility.
• The graduate can independently take responsibility for own professional development and specialization.

A MSc in Economics and Business Administration allows graduates to work at solving specialist tasks within the functional areas of organizations with the public and private sectors.

Specific competences for the profile in Marketing, Social Media, and Digitalization

The focus area of the profile is how firms can improve their market performance by analyzing and digitalizing their business and the marketing of their organization and existing products with a special emphasis on social media as major communication channel. Graduates with this profile have therefore specialized knowledge within the following subjects: social media networks and marketing communication, consumer behavior, and digitalization of business and marketing, and strategy and competition.

Further, the graduate has knowledge about and skills in using methods to support improvement of market performance and development of market opportunities: research methodology of the social sciences and qualitative methods, project management, strategy and competition, and quantitative market research methods.

Finally, the master has gained competences in defining and establishing own learning through independent work with seminar projects and the master thesis.