The mission of this interdisciplinary creative program for mixed students is to transform engineers into experience designers though the study of tangible fantasies.
Throughout the 2 week course, students in small teams will conceptualise, develop and test a concept for a Tangible Fantasy. Here a tangible fantasy is defined as a clear, definite and real idea with no current basis in reality. In short, the creation of an improbable thing. The course will be split into 5 key phases, each phase lasting approximately 2 days.
Phase 1 - The Inspiration Bath
In this phase students will adopt an imaginative attitude. They will work with the core knowledge and skills used in the ideation and creative phases of experience design. This will lay the foundation for the future phases, and give a new perspective into how to add value via creative design.
Phase 2 - Knowledge and Research
In this phase, students will adopt a Transformative attitude. They will explore the core knowledge of a select number of theories and practice from the fields of Emotional design, Neuroscience, Behavioral psychology, Design thinking, System design, and Human centered design.
Phase 3 - Leadership and Imagination Management
In this phase students will adopt a courageous attitude. Students will be introduced to a range of flexible and adaptable leadership and management techniques that have been specially selected for working with projects with high risk, and intangible outcomes.
Phase 4 - Experimenting
In this phase students will adopt a collaborative attitude. Students will create and take part in practical experiments and reflect upon experience design in practice.
Phase 5 - Production - Bringing it all to life
In this phase students will adopt an experiential attitude. Students will focus on how to explore, communicate, and validate the tangible fantasy concepts they have designed.
Teaching and Instruction Method
The Faculty of Engineering has adopted a student-centred approach to learning, and teaching is focused on inspirational project work in small teams.
You should be creatively curious and you must have completed at least two years of engineering studies.