The MSc programme in Market Anthropology at Campus Odense gives you an excellent versatile foundation for future career opportunities. The courses offer a unique combination of high-level theory with skills in performing market investigation to ensure a solid basis of knowledge and tools readily employable in your first job.
The heavy focus on fieldwork in the marketplace gives you an anthropological understanding of the cultural market systems, including consumers, retail system and competitors. Combined with the operational insights in marketing techniques from a traditional business degree, you will acquire a unique set of competences in marketing management and market analysis and a solid foundation for a career as a market specialist.
You can use the competences obtained through the programme in a variety of contexts: as a business entrepreneur, as a market intelligence specialist in large or medium sized international companies or as a consultant. You can, for example, work in discovery and research of new ideas to planning, management and realization of business concepts in Danish and international companies.
Typical job titles include anything that deals with market or marketing:
- marketing assistant, marketing manager, market consultant,
- market development responsible
- market intelligence officer, , market surveillance, consumer insights officer, user insight professional
- customer experience manager; customer experience designer,
Specific competences for the profile in Market Anthropology
The focus area of the profile is the nexus of business and culture from an anthropological perspective. Students on this profile will have gained knowledge within theories of marketing, consumption and anthropology, in particular as they pertain to market institutions under conditions of globalization. The graduate will have skills in critically and independently investigating and solving problems related to the interaction of markets, technology and commercial organization. Finally, graduates have gained competences in applying ethnographic research methods to develop novel systems and solutions incorporating market-oriented insights for improved organizational performance or entrepreneurial innovation.
Competences in general for MSc in Economics and Business Administration
All profiles in Master of Science in Economics and Business Administration at University of Southern Denmark share the same general competences. Each profile has a focus area in which the graduate will get specific knowledge, skills, and competences. Below, you can read about the general competences and the specific area of focus of the research-oriented programmes offered at Campus Odense.
Knowledge and understanding
The master programme in Economics and Business Administration supplies knowledge which, within the focus area of the profile, is based on the highest international research within a field of study. The graduate is able to understand and, on a scientific basis, reflect on the knowledge of the field/fields of study and be able to identify scientific issues of relevance
Skills
The graduate can, in a qualified manner, select and apply scientific methods and theories for collection and analysis of quantitative and qualitative data for description and complex analysis of internal and external conditions of the firm as well as theoretical issues related to these areas.
The graduate can set up new models of analysis and solutions for problems based on the performed analyses. The graduate can communicate his/her knowledge and discuss professional and scientific issues with colleagues, management, and the surrounding society.
Competences
A MSc in Economics and Business Administration can, within the area of the profile, manage work and development situations that are complex, unpredictable and require new models for solutions. The graduate can independently initiate and implement professional and interdisciplinary cooperation and take on professional responsibility.
The graduate can independently take responsibility for own professional development and specialization. A MSc in Economics and Business Administration allows graduates to work at solving specialist tasks within the various functional areas of organizations within the public and private sectors.
