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User-Driven Value Creation from Health Data

A project designed to study how user and business insight can combine with artificial intelligence to enhance value creation based on health data in the private and public sectors.

It is based on four disciplines: user requirement, innovative business models, human/technology interaction and machine learning.

Given the above, the project is intended to develop the two following business opportunities involving health data in partnership with industry:

Intelligent Discharge Journal

When patients are discharged, hospitals forward a discharge journal to local authorities and general practitioners. Following up on such long and detailed journals can often be very time-consuming, but they are of vital importance, especially where older patients are concerned, who often have multiple ailments. The project will partner with MultiMed, a leading company in the field, and evaluate a new, intelligent discharge journal module based on user needs, using state-of-the-art artificial intelligence.

IoT Testbed "HumanFIT"

Progress within personal health technology is being driven to a great extent by the development of internet-of-Things (IoT) gadgets. Danish and international enterprises (often American or Japanese) have a considerable requirement to evaluate their portfolios of thousands of gadgets in a Danish/European context.

Spearheaded by Public Intelligence ApS, the project will develop and evaluate a user-centred IoT testbed, aptly named "Human-FriendlyIT" (or "HumanFIT" for short).

Project outcome

1.       MultiMed uses Intelligent Discharge Journals in Danish local authorities to save time and improve treatment quality.

2.       Public Intelligence evaluates and predicts market acceptance of IoT gadgets using the "HumanFIT" IoT testbed.

Contact

Work package leader: Søren Askegaard, Professor, Department of Marketing & Management

Partners

Martin Hannibal, Associate Professor, Department of Marketing & Management

Dorthe Brogard Kristensen, Associate Professor, Department of Marketing & Management
Rene Chester Goduscheit, Professor MSO, Department of Marketing & Management
Jacob Buur, Professor, SDU Design
Robb Mittchell, Associate Professor, Institut for Design og Kommunikation
Peter Schneider-Kamp, Professor, Department of Mathematics and Computer Science
Arthur Zimek, Associate Professor, Department of Mathematics and Computer Science

Marco Chiarandini, Associate Professor, I Department of Mathematics and Computer Science
Kristian Debrabant, Associate Professor, Department of Mathematics and Computer Science


Last Updated 28.09.2018