Design culture is a central scientific category within the humanistic design studies designating the topic and the contextualizing interpretation of design. Given the fact that both design artifacts and design practice are seen as imbedded in a design culture as a whole, a range of relations to formal and informal institutions, to markets and media, to designers, to users and consumers are viewed upon as conditions for interpretation of form and meaning. Thus, a design cultural viewpoint is essential to understand how marketing, historiography and other forms of presentation of design are communicated through media, professions and institutions of present-day media and consumer culture.