About Project Advanced Analytics

The Board of Governors and the Executive Board have decided to intensify the use of advanced analytics for strategic management information. Project Advanced Analytics is the term for advanced data processing, such as machine learning, where large amounts of data from many different sources are used to make forecasts.

In Advanced Analytics, traditional statistical methods are replaced by modern data analytics and data science. Advanced Analytics differs from classic standard BI reporting from the business systems by having an analytic predictive focus that provides recommendations for major strategic decisions.

In comparison, the content of the classic management information is typically defined in relation to several legality requirements, external reporting requirements and operational management needs in the organization.

Experiments from “Project Advanced Analytics 2018 – 2021” are to some degree transformed to a part of the new setup in SDU Analytics from 2022.

Please contact Director of SDU Analytics Jacob Jensen, e-mail jac@sdu.dk for information about the Advanced Analytics project.