This unique programme prepares you for the challenges and opportunities of marketing in a global economy, where the global intersects with the local in unpredictable ways. 

A team of international experts who have studied markets and consumer cultures across the globe will teach you to understand the relationships between marketing and culture as a way of navigating the culturally diverse and rapidly changing consumer societies around the globe, their meanings, practices and technologies.

Cultural Marketing: From Qualitative Methods to Global Perspectives

You will master the principles of cultural marketing and work with qualitative research methods to explore the fascinating worlds of consumer culture. You will also gain skills for analyzing the social and cultural logics that spur globalization and glocalization, and their consequences for markets, consumers, and society.

These unique skills will help you sucessfully pursue a career in marketing and communications in multinational and internationally oriented companies and organizations, work as a consumer researcher, consumer insight specialist, or market intelligence consultant, or to pursue international opportunites as an independent entrepreneur.