These days most game companies adopt some form of analytics: a process whereby data is collected on how well the game performs as well as how players behave within it. These data are processed and analyzed, and results serve to inform decision making and business processes across companies.
Game Analytics is what allows major commercial titles such as Fortnite to react to community behavior, rolling out frequent updates addressing gameplay balancing for example. Many games, notably those adopting a freemium monetization model, require analytics for the purpose of recognising levels of engagement in an effort to drive revenue from the players.
Last Updated 01.12.2023