Behavioral profiling

In modern game development, it is crucial that we can place our players into sets of groups, where everyone in those groups shares specific traits. Without being able to do this, our ability to understand who the players are, and how they play our games, is hampered. The ability to profile the players is important because different groups of players react differently to the same stimulus, and behave differently within the confines of the same game. We need to understand these differences so we can deliver the best possible user experience to the players.