About the programme

Explore how brands, consumers and culture shape each other. On this programme, you will learn to understand and analyse today’s complex marketing communication challenges - from branding and consumer culture to social media and new forms of consumer engagement.

You will combine advanced marketing theory with ethnographic methods to uncover the social and cultural forces behind consumer behaviour and brand communication.

Career opportunities

Turn your understanding of consumers, brands and communication into a career in marketing, branding, communication, consumer insights or strategic development.

Your skills will prepare you for roles in companies, agencies, consultancies and organisations where understanding people and markets is key to creating strong brands and effective communication.

Programme structure

The programme combines theory, real-world cases and hands-on analysis. You will work with branding, consumer culture and marketing communication while developing advanced skills in ethnographic research.

Through courses, projects and your master’s thesis, you will learn to turn complex consumer insights into strategic perspectives and solutions.