This programme focuses on in-depth as well as critical reflections on contemporary brand management and marketing thinking using advanced socio-cultural theoretical perspectives and applying state-of-the-art qualitative research methods to consumer markets.
Through this degree, you:
- acquire the competence to analyze the social and cultural principles that underlie contemporary opportunities and challenges in branding and marketing communication.
- learn to critically reflect on traditional branding and marketing thinking.
- can apply state-of-the-art qualitative research methods to consumption phenomena.
- gain an in-depth understanding of socio-cultural theoretical perspectives on consumer markets.
- receive holistic insights into the current shifts caused by social media, technological disruption, and empowered consumer behaviour.
We are looking forward to:
- provide you with detailed information about the study program's structure and courses
- offer you insights on what you can expect as a MBBC student
- respond to all you questions about the study program or practicalities
Where and when?
Join our next online information meeting as part of Open Day on 4 February 2026 at SDU Odense.
Sign up now to register for Open Day and choose the presentations you would like to follow online.
At Open Day, you can attend presentations about all our programmes – including Brand Management and Marketing Communication.
All sessions take place on campus, but if you cannot attend in person, you are welcome to join online via Zoom. Online participants can ask questions via the chat.