This programme focuses on in-depth as well as critical reflections on contemporary brand management and marketing thinking using advanced socio-cultural theoretical perspectives and applying state-of-the-art qualitative research methods to consumer markets.
Through this degree, you:
- acquire the competence to analyze the social and cultural principles that underlie contemporary opportunities and challenges in branding and marketing communication.
- learn to critically reflect on traditional branding and marketing thinking.
- can apply state-of-the-art qualitative research methods to consumption phenomena.
- gain an in-depth understanding of socio-cultural theoretical perspectives on consumer markets.
- receive holistic insights into the current shifts caused by social media, technological disruption, and empowered consumer behaviour.
We are looking forward to:
- provide you with detailed information about the study program's structure and courses
- offer you insights on what you can expect as a MBBC student
- respond to all you questions about the study program or practicalities
Please note: If you have questions regarding admission requirements or the application process, you are very welcome to contact SDU Education at optag-ka-evu@sdu.dk or our International Coordinator, Yulia Tinyakova, at yuliat@sam.sdu.dk, either before or after the information meeting.
Where and when?
The next online information meeting is part of SDU's Online Open Day on February 3rd, 2027, where you can also attend online presentations about our other Master's programmes.
The meeting about Brand Management and Marketing Communication will take place via Zoom:
- February 3rd, 2027, from 2:00 - 2:30 PM
Registration
Sign up for the information meeting here, and you will receive a confirmation email.
The Zoom link will be sent to you the day before the meeting.