This programme focuses on in-depth as well as critical reflections on contemporary brand management and marketing thinking using advanced socio-cultural theoretical perspectives and applying state-of-the-art qualitative research methods to consumer markets.
Through this degree, you:
- acquire the competence to analyze the social and cultural principles that underlie contemporary opportunities and challenges in branding and marketing communication.
- learn to critically reflect on traditional branding and marketing thinking.
- can apply state-of-the-art qualitative research methods to consumption phenomena.
- gain an in-depth understanding of socio-cultural theoretical perspectives on consumer markets.
- receive holistic insights into the current shifts caused by social media, technological disruption, and empowered consumer behaviour.
We are looking forward to:
- provide you with detailed information about the study program's structure and courses
- offer you insights on what you can expect as a MBBC student
- respond to all you questions about the study program or practicalities
Please note: If you have questions regarding admission requirements or the application process, you are very welcome to contact SDU Education at optag-ka-evu@sdu.dk or our International Coordinator, Yulia Tinyakova, at yuliat@sam.sdu.dk, either before or after the information meeting.
Where and when?
The next online information meetings will be held via Zoom:
- May 6th, 2026, from 3:00 - 3:45 PM
- November 12th, 2026, from 3:00 - 3:45 PM
Registration
Sign up for the information meeting here, and you will receive a confirmation email.
The Zoom link will be sent to you the day before the meeting.