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International Business Administration, Language and Culture

Bachelor's programme | Sønderborg / EUF Flensborg

Why choose International Business Administration, Language and Culture?

Do you want a future where you don’t just travel the world – but work at the heart of it?
On the International Business Administration, Language and Culture programme, you’ll learn to combine economics, cultural understanding and language to create real value for international companies.

You’ll gain insight into how people, markets and mindsets operate across borders: why a joke lands perfectly in Denmark but falls flat in Germany, or how a colour in an advert can signal success in Japan yet failure in Spain.

The programme trains you to analyse complex situations where culture and communication are crucial. You’ll work with real-life cases – for example how to get a Danish and a Spanish team to pull in the same direction, or how to adapt a campaign so it resonates equally well in Denmark and Germany. By the end, you will be equipped to navigate confidently at the intersection of language, economics and culture – skills international businesses are looking for. 

Choose International Business Administration, Language and Culture if you…

  • are ambitious, curious, and love learning new languages and cultures.
  • dream of an international career with a workplace in Berlin, Barcelona or Beijing.
  • want a degree that combines business economics, language, and culture in an international study environment. 

Course highlights 

On the bachelor’s programme, you’ll gain a solid academic foundation for understanding and working with economic and cultural processes in a global context. You’ll learn to connect financial figures, strategies and cultural insight so you can analyse and act across systems, people and markets.

You’ll develop a clear understanding of how companies make strategic decisions in management, finance and marketing, and explore the interplay between HR, controlling and law within international organisations. At the same time, you’ll acquire the expertise to analyse organizational dynamics and design practical solutions that deliver real results. You'll learn to:

  • analyse economic relationships and understand how companies make strategic decisions in management and marketing.
  • explore organisational dynamics and see how collaboration and communication influence processes in practice.
  • build bridges between cultures by analysing patterns and communicating professionally in Danish, German and English.

Read more about your job opportunities.

Teaching

Teaching alternates between lectures, group work, exercises and projects, where you continuously develop your analytical and writing skills. You apply what you learn in practice and work on assignments and cases based on real business challenges. Classes are taught in several languages: language courses in Danish or German, and economics courses in Danish, German or English.

 

If you hold Danish qualifications

If you have graduated from a Danish institution (STX, HF, HHX, HTX or EUX), please see the Danish version of this page for relevant information.


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FAQ

  • The programme is offered in collaboration between SDU Sønderborg and Europa-Universität Flensburg, giving you the opportunity to study at both universities and be part of a truly international environment.

    Learn more about student life and the study city

  • The programme combines language and economics, so it requires skills in both areas. If you enjoy language, culture and economics, you’ll find it exciting and rewarding.

    The transition from school to university can feel significant, as university works differently from upper secondary school: there are fewer teaching hours, and preparation – either alone or in study groups – plays a bigger role. You’ll quickly learn to use this new freedom and become skilled at planning and structuring your time.

    The academic level increases as you progress, but so do your abilities. You’ll grow academically as you work with your subjects, supported by an inclusive learning environment where lecturers and fellow students are happy to help. Academic challenges are normal, and you are never alone.

    If you are unsure whether university is right for you, that’s completely natural. Many students are the first in their family to attend university, and we make sure everyone receives a supportive introduction to student life.

    Read more about the programme structure

  • This degree opens the door to a wide range of job opportunities in international companies and organisations, particularly within economics, cultural understanding and communication.

    Read more about your job opportunities

  • The programme takes three years to complete. After graduating, you can choose to continue your studies with a master’s degree.

     

    Read more about the programme structure

  • To be admitted, you must hold an upper secondary school leaving certificate (such as STX, HHX, HTX, HF, or EUX) and have passed specific subjects. The programme requires a minimum grade point average of 7.0. If your average is lower, you will need to apply through quota 2.

    Read more about the entry requirements and admission

  • It’s completely normal to feel uncertain – most people do at some point. Choosing a study is a big decision because it’s about your future, your interests and everything you’ve yet to discover. But you don’t have to face this uncertainty alone. There are plenty of people ready to help you explore what suits you and your current aspirations.

    Meet the students or  become Student for a Day
    Our current students would love to talk to you about their studies and student life – or even take you along to a class so you can experience it for yourself. 

    Find out how