Crisps with less salt taste just as good
The pleasure of eating crisps is not diminished by cutting the salt content significantly. Crisps taste just as good when containing 30 percent less salt. Researchers at the University of Southern Denmark have come to this surprising conclusion by testing 200 young persons’ taste in crisps.
Meet the researcher
Davide Giacalone is Associate Professor in Consumer Product Testing and Optimization at SDU Innovation and Design Engineering. His research centers on consumers’ perceptions and behavior towards everyday products, primarily within food and other fast-moving consumer goods.
The article
Read the scientific article written on the basis of the crisps test conducted by Associate Professor Davide Giacalone of SDU Innovation and Design Engineering together with his former master student in Product Development and Innovation, Sara Kongsted.