Business-to-Business Marketing and Supply Chain Management

Research focus and subject field

The research group Business-to-Business Marketing & Supply Chain Management (B2B & SCM) focuses on the collaborative and competitive opportunities, networks, and supply chains that companies are part of. The theoretical focus of the research is a number of different functionalist, relational and evolutionary theories. In the group, special emphasis is placed on a number of different themes dealing with innovation of networks and supply chains, public-private innovation, cluster and business development, and tourism.

Head of Research

Professor Per Vagn Freytag.

Members