Research focus and subject field
The research group Business-to-Business Marketing & Supply Chain Management (B2B & SCM) focuses on the collaborative and competitive opportunities, networks and supply chains that companies are part of. The theoretical focus of the research is a number of different functionalist, relational and evolutionary theories . In the group, special emphasis is placed on a number of different themes, which deal with innovation of networks and supply chains, public-private innovation, cluster and business development and tourism.
Research group leader
Professor Per Vagn Freytag.