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Behaviour Science, Motivation and Health (STRIVE)

The research unit aims to advance motivation and behavioural science as a core discipline for understanding and promoting health.

We do this by integrating basic and applied research on motivation, behaviour change, and sustainable health behaviour across prevention, treatment, rehabilitation, and health promotion in everyday life.

Research

About the research at STRIVE.

Collaboration

About collaboration at STRIVE.

Employees

Who are we?

News from the Department of Sports Science and Clinical Biomechanics

Research

06.05.2026

Global experts agree: Physical activity should be assessed, prescribed and promoted in routine healthcare

An international consensus initiated by the International Federation of Sports Physical Therapy (IFSPT) and led and coordinated by researchers at the University of Southern Denmark and the University of Copenhagen outlines how healthcare professionals can routinely assess and prescribe physical activity for people with chronic conditions.

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Honour award

24.04.2026

International honour awarded to SDU professor

Professor Ewa Roos receives the OARSI Lifetime Achievement Award for research that has improved the treatment of osteoarthritis worldwide.

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20.02.2026

Top football researcher appointed at the University of Southern Denmark

International expert in football research and performance analysis to strengthen SDU’s research in elite football and talent development.

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Reasearch

29.01.2026

One session of advice just as effective as rehab for many older patients

A new Danish study shows that extended rehabilitation programmes don't necessarily lead to better outcomes than a single advisory session.

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Women's health

21.01.2026

Women’s health must be prioritised in sport

A new set of 56 international injury prevention recommendations highlights the specific risks and needs of female athletes. Merete Møller, a researcher at the Department of Sports Science and Clinical Biomechanics, was part of the steering committee behind the recommendations.The University of Southern Denmark moves up to second place in the ShanghaiRanking 2025.

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Ranking

06.01.2026

Department of Sports Science and Clinical Biomechanics ranked second-best in the world

The University of Southern Denmark moves up to second place in the ShanghaiRanking 2025.

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Grant

17.12.2025

Climate-friendly diets in your pocket: New app uses behavioural science principles to change eating habits

Backed by a DKK 6.9 million grant from Independent Research Fund Denmark, researchers at the University of Southern Denmark are developing a digital solution that combines behavioural science and game design to support more sustainable food choices.

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Research

02.12.2025

Artificial intelligence and big data to improve osteoarthritis treatment

The University of Southern Denmark is taking part in a new European research initiative that aims to ensure earlier and more targeted treatment of osteoarthritis.

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Research

28.11.2025

Documented impact of a school-based physical activity programme

The Fit First programme improves schoolchildren’s fitness, body composition and health profile – also among 10–15-year-old girls and boys.

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Awards

22.10.2025

SDU researcher contributes to award-winning efforts for healthier and greener cities

A global research network in which Professor Jasper Schipperijn from the University of Southern Denmark plays a central role has been honoured with one of the prestigious Sustainability Awards from the Nobel Sustainability Trust.

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Institut for Idræt og Biomekanik Syddansk Universitet

  • Campusvej 55
  • Odense M - DK-5230
  • Phone: +45 6550 3448

Last Updated 11.05.2026