Introduction to Business, Language and Culture (Negot)

Dreaming of an international career that blends business, language, and culture? 

The Negot programme at SDU equips you with solid knowledge in marketing, management, economics, and strategic communication, all taught in an international context. You’ll specialize in either English or German, preparing you for an international career, while providing  a strong edge in today’s fast-evolving job market. Our vibrant student environment fosters networking, both academically and socially, with active student associations and close ties to industry partners. As a Negot graduate, you’ll be ready for careers across industries — from sales and marketing to HR, procurement, and management in both private and public sectors.