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Market and Management Anthropology

Bachelor's degree

What does the programme lead to?

The programme educates for career opportunities in both the private and the public sector, very much depending on the student’s own interests. Obviously, the choice of master degree - for example in either business studies, public administration, or anthropology - is also highly important for the career path.

In short, many possibilities are open to MMA bachelors. Some examples:

  • Project Manager
  • Business Consultant
  • Business Improvement Specialist
  • Marketing Coordinator
  • Demand Planner
  • Consumer Insights Lead
  • UX Researcher
  • Conflict Analyst
  • Development Consultant
  • Innovation Manager
  • Public Administration 
  • NGO Advisor

 

Programmes created in dialogue with the business community

Common to SDU's social science programmes is that they are constructed in close dialogue with the business community, which makes them useful after graduation.  Many of the programmes are internationally oriented, which ensures that you receive a diploma of international quality.


Facts about the programme

Admission

Required GPA in 2023: All qualified applicants are admitted
Number of study places: 80
Allocation in quota 1/quota 2 (%): 50/50

Location

SDU Odense

Study start

September

Tuition language

English

Tuition fee for non EU/EEA students

EUR 3250 per semester (30 ECTS)

Student Housing

Guaranteed student housing for all internationals

Admission

Apply for the programme

Application deadline for applicants with a foreign qualifying examination

15 March (noon)

Meet Rie

Bachelor of Market and Management Anthropology in 2015 and Head of Project Management Operations at Bilendi

Rie

  • One of the reasons why I chose Market and Management Anthropology was that I liked the combination of the anthropological and the market-oriented approach. I found the academic level of the programme to be high, and it was clear that everyone was passionate about the subject, so we had many fruitful discussions in our classes.
  • Another reason for my choice of study was the stay abroad. I was in Kampala, Uganda, studying the impact of Westernisation on gender roles among Ugandan youth. It was really exciting because it wasn’t a classic stay abroad in the sense that you also get to do fieldwork.
  • Today, I am employed at Bilendi, where we do market research, especially quantitative research online. I started as a project manager and today I am Head of Project Management Operations, where I manage a team of 10 people.

    Working with market research means there is a major link to what I learned in MMA. Bilendi is also an international company, so I draw on my anthropological knowledge of cultural differences from my studies when working together with offices or customers abroad. I definitely put what I learned in MMA into practice in my work, every single day.


Meet other alumni from Market and Management Anthropology.

Meet Caroline

Bachelor of Market and Management Anthropology in 2015 and Senior Consultant at Epinion

Caroline

  • I chose Market and Management Anthropology because I was interested in people and cultures, but also in economics and business principles. The programme teaches you about cultural theory and the anthropological method, in combination with subjects such as economics and marketing, to understand, for example, cultural behaviour and consumption patterns.
  • I spent my fifth semester in Istanbul, exploring the interplay between Islam and capitalism, and what dynamics are at stake in that field. Even at that stage, I had the opportunity to apply the methods and theory I had learned during my studies in practice. Getting out and meeting people and independently investigating problematics that I myself had chosen to delve into was really exciting.
  • Today, I am a Senior Consultant at the market research company Epinion. I got my foot in their door when doing an internship almost four years ago as part of my Master’s degree in Market Anthropology at SDU.

    When collecting data about citizens and consumers, I use the tools and methods I learned at MMA. They are useful in terms of structuring the right project design, carrying out the collection of data and especially when it comes to analysing and identifying patterns in large amounts of data material.


Meet other alumni from Market and Management Anthropology.

A Bachelor's degree is just the beginning of your education

Most students supplement their 3-year Bachelor’s degree with a 2-year Master’s degree programme. Upon earning your Bachelor's degree in Market and Management Anthropology, you can choose among a variety of Master's degree programmes at SDU.

See a complete list of Master's degrees at SDU

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