News and case stories from SDU Business School

• 10.09.2026

  Meet Shaima Kasem: “I Need to Learn Something New Every Day”

  How can a case competition become the starting point for a job that didn’t even exist beforehand? During her studies, Shaima is pursuing an MSc in Economics and Business Administration (cand.merc.) in Innovation & Business Development at SDU. And she keeps busy. In addition to her studies, she has found several opportunities to put her knowledge, reflective mindset, and analytical skills to good use.

• 18.08.2026

  Stronger competitiveness requires more than a focus on technology

  Technology can be a way to strengthen companies' competitiveness, but the main focus should shift from the technology itself to the changes that create value, says associate professor Marianne Harbo, a researcher in innovation and technology management.

• 14.08.2026

  New project aims to strengthen collaboration across the Danish-German border

  Associate Professor Mette Kjærsgaard from the Department of Design, Media and Educational Science and Project Manager Antje-Franziska Knauf from the SDU Business School (SBS) have received a grant for a project which aims to strengthen intercultural understanding in collaboration between Denmark and Germany. The grant is an Interreg Deutschland-Danmark grant of just over DKK 10 million and is a collaboration across departments.

• 06.07.2026

  Increase in applications for SDU’s degree programmes

  Once again this year, there are positive trends in applications for bachelor’s degree programmes at the University of Southern Denmark, with an increase in the number of applications to five out of six faculties. In addition, there is considerable interest in the programmes at SDU Vejle and SDU Business School.

• 10.06.2026

  Anne Cecilie helped ME Production develop a more resilient supply chain

  When MSc student Anne Cecilie Karlsen collaborated with ME Production, she translated theory into practical solutions and helped kick-start efforts to strengthen the company’s supply chain – a crucial task in a time of global uncertainty.

• 22.05.2026

  The Power of Ordinary People

  How do societies really change? Not through grand plans, but through the everyday actions of ordinary people. DIAS Fellow Adam Frost explores how these small choices add up to shape the world in unexpected ways—from the ground up.

• 11.05.2026

  SDU researchers launch app to study music preferences and collective choices

  A free app developed by researchers at the University of Southern Denmark and NYU Abu Dhabi invites music buffs worldwide to rate Eurovision Song Contest entries. In doing so, fans contribute to an unprecedented citizen-science study on how culture and identity shape what we enjoy in music and on how groups of people can make better decisions.

• 08.05.2026

  Jakob’s journey as an entrepreneur – from idea to health tech startup

  Jakob Junker Jeppesen is studying for a Bachelor of Business Administration (HA) and currently is in his second semester at SDU Business School, while also running his own company.

• 27.03.2026

  New Director of SDU Business School: ‘It’s incredibly exciting to build a business school that can stand on its own’

  Jacob Kjær Eskildsen will take up his post as Director of SDU Business School in April. We asked him about his vision for the business school, his collaboration with staff and external partners, and what drives him as a leader.

• 27.02.2026

  New 1-year MSc in Global Supply Chain Management

  A focused new MSc programme that makes risk management a core discipline.

• 25.02.2026

  New management at SDU Business School: New head appointed - Head of Department to be Director of Studies

  Visionary and unifying leadership will set the direction for SDU's business initiative across campuses.

• 22.01.2026

  Our business school is world-class: what does this mean in an international context?

  Having achieved the international AACSB accreditation, we are now part of an exclusive group of leading business schools. What does it really mean to be world-class and which international agendas will shape the future? Together with Kristin B. Munksgaard, Christian Elmelund-Præstekær and Dannie Kjeldgaard, we take a closer look at the business school’s strengths and opportunities globally.

• 07.08.2025

  World-class business school at SDU: Now globally accredited

  Only six percent of the world’s business schools achieve AACSB accreditation – now the University of Southern Denmark Business School is among them with an internationally recognised seal of approval.

• 07.07.2025

  Meet alumni Andreas Fjord Larsen

  "My education has given me a strong methodological and analytical approach – I use it every day in my work with clients."

• 14.05.2025

  HA student Frederik Mikkelsen wins the Stock Challenge at Business School Days 2025 and earns a unique day with investment advisors from Fynske Bank

  You don’t win by doing what everyone else does. That was the strategy Frederik Mikkelsen chose when he—along with the other participants in the Stock Challenge—was given a fictional million to invest with the goal of getting the highest return. Three weeks later, he stood as the winner of the Stock Challenge at Business School Days 2025 and was rewarded with a morning alongside Fynske Bank’s investment advisors.

• 17.01.2025

  Meet alumni Louise Fenger Kornum

  "I wasn’t sure what I wanted to do with my degree, but my excellent lecturers opened my eyes to working with international market relations"

• 22.10.2024

  Meet alumni Stefan Christiansen

  "The Graduate Diploma in Business Administration is extremely valuable because you get all the theory in one go and immediately put it into practice"

• 29.02.2024

  Kristin B Munksgaard appointed as new professor: 'It was the interaction with companies that got me into research'

  For the newly appointed Professor Kristin B Munksgaard, knowledge exchange, collaboration and outreach are important parts of research. As vice dean and director of the University of Southern Denmark Business School, she is at the forefront of building bridges to the outside world.

• 31.01.2024

  Ann Clarke is new professor: “The interplay between making a difference for public-private innovation and conducting research is enriching.”

  Ann Højbjerg Clarke is a newly appointed professor in business-to-business marketing and innovation. In her research, she collaborates with public organizations and private companies to create the solutions of the future.

• 13.12.2023

  From Denmark to Ghana: Mathias creates sustainable water supply

  Mathias Thuborg Madsen works at the Danish Embassy in Ghana, where he is leading a Danish-Ghanaian collaboration to improve the country’s water sector. He studied Market and Management Anthropology at SDU and has always been curious about people and the world.

• 29.11.2023

  University of Southern Denmark Esbjerg is starting a new green education programme

  The University of Southern Denmark in Esbjerg is starting a new master’s programme in sustainability. The programme will meet demand from local and regional companies.

• 22.09.2023

  Students take their study assignment to new podcast

  During class, two students got the idea to develop a podcast.

• 31.08.2023

  SDU student: ‘At SDU in Sønderborg there is always something new to learn since we have almost every nationality here’

  Roman Strehár always knew that he wanted to study abroad. He is studying the BSc of Economics and Business Administration at SDU in Sønderborg, and being an international student offers lots of opportunities to meet people from all over the world and experience different cultures.

• 06.01.2023

  Collaborations between students and companies generate great value

  Every Wednesday, Jonas Poulsen swaps teaching on the Economics and Business Administration programme at SDU for an internship at Nic. Christiansen Gruppen’s Business Intelligence department. For Jonas Poulsen, it is a good opportunity to test the theories from his study in practice, and the company gets access to new knowledge and outside perspectives.

• 06.12.2022

  New Advisory Board to contribute to the Faculty’s development

  A new Advisory Board has been tasked with providing input to and perspectives on the Faculty of Business and Social Sciences’ future development and strategic initiatives.

• 06.10.2022

  Birta is spending this semester in Toronto

  For the past two years, Birta Maria Bjarnadóttir has studied in Kolding, but this semester she has replaced the University of Southern Denmark for Centennial College in Toronto, Canada, where she will be studying six courses in Business Administration Human Resource Management.

• 23.06.2022

  Business School Days strengthens relationships

  Two weeks of business activities and social events provided new inspiration and brought students, lecturers and companies closer together.

• 17.05.2022

  Cultural intelligence in the curriculum

  Employees in global teams create better results if they are good at navigating cultural diversity. Therefore, cultural intelligence is included as an element in the teaching at SDU.

• 19.04.2022

  SDU graduates create their own Mediterranean-inspired pie shop

  Antonia Perdikari and Gianmarco Coricciati are behind The Pie Project. For the couple, running their own business is a constant learning process. But their studies at SDU have provided perspectives, networks and theory that are helping them on their way.

• 11.03.2022

  Christina’s MSc degree led to meteoric career at ECCO

  During her master’s studies at SDU, Christina Volf decided to pursue a Graduate position with one of Denmark’s largest organisations. Her plan succeeded, and today, 18 months after earning her MSc in Business and Market Development, she is well on her way to a meteoric career in the ECCO Group.

• 13.01.2022

  From Business Economics at SDU to Divisional Director at Sydbank

  Linette Damgaard Hansen is 29 years old, Divisional Director for Business Development at Sydbank and educated at SDU. She is the youngest manager in the bank’s history with such a large area of responsibility. Her road to success came through a combination of curiosity, ambition and student jobs in the business community.

• 04.11.2021

  2021 Lecturer of the Year: ‘It makes a difference that the students work actively with what they need to learn’

  Marian van Bakel takes pride in creating and developing a great learning environment, and she meets her students with great enthusiasm and attention. That is why she is the recipient of this year’s Teaching Prize at SDU.

• 29.09.2021

  SDU student: ‘Business collaborations are a way of showing companies what we can do’

  In the business economics programmes, students work closely with local companies. Meet Alex Martin Jensen, who gave Rørvig Centret a new perspective on the company’s marketing.

• 16.09.2021

  Business courses during studies are win-win

  Practical experience gives a new perspective on the theory from the University, says Nicolina Karlskov Sørensen. She is studying Business Economics, HA at SDU Business School and is currently working on a project-oriented course in the company TotalEnergies – a collaboration that is educational for both parties.

• 08.09.2021

  At SDU, dreams can become your own business

  22-year-old Johan Heidtmann is studying a BSc in Entrepreneurship and Innovation at SDU Business School, where he is combining his studies with the startup of his own business. What started as a good idea has become the company Jagt og Udeliv (Hunting and Outdoor Life), which has a turnover of more than DKK 100,000.

• 26.02.2021

  SDU is establishing a Business School

  A new Business School at SDU seeks to build a bridge between the university’s business economics programmes and the business community and society in general. The Business School will open its doors in September this year.