Students can grow alongside smaller companies
At ASA Software, student assistants are part of a long-term talent development strategy. For a smaller company, employing students is not only about getting tasks done in the short term. It is also about attracting, developing and retaining employees who can grow alongside the business.
This case is based on an article from GOTO Sønderborg.
In a smaller company, where resources may be limited, finding the right match is particularly important. That is why ASA Software employs both Danish and international student assistants as part of a long-term strategy to build talent over time.
”It is a smart and long-term way to attract, develop and retain the right people.
Talent with a long-term perspective
“It requires no more training than a Danish employee, and the value is enormous, especially during busy periods. For us, it is not just a cost saving. It is a smart and long-term way to attract, develop and retain the right people,” says Henrik.
Key takeaways for other companies and organisations
- International students can contribute to long-term talent development, including in smaller companies.
- Students bring fresh knowledge and up-to-date perspectives from the university directly into the workplace.
Henrik Wendelboe
Direktør, ASA Software

For a smaller company without a large HR department, this approach can provide a more reliable foundation for future recruitment. At the same time, students gain valuable experience, learn about the company from the inside and develop alongside their responsibilities.
New knowledge directly from the university
The value of student assistants also lies in the knowledge they bring from the university. Students contribute fresh perspectives and current academic insights that can be applied directly in the business.
“Our AI student teaches our team about the latest AI developments from the university. The knowledge he brings is immediately put into practice in our company,” says Henrik.
By employing both Danish and international student assistants, ASA Software gains access not only to current knowledge and expertise but also to the opportunity to develop skills that can strengthen the business and support long-term talent development.
Interested in working with international students?
International students can bring new perspectives, language skills and cultural understanding to companies and organisations while they are still studying. A student job provides an opportunity to get to know each other in practice and can become the first step towards a longer-term collaboration.
About ASA Software
ASA Software develops software for the aviation industry, helping aircraft operators and maintenance organisations plan, document and ensure compliance with regulatory aircraft maintenance requirements.