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City Branding with Sports, Culture and Events

Marketable city branding strategy is paramount. Due to the rising popularity of sports and cultural events, many cities have sought to raise their profile and city attractiveness by using event portfolios to strengthen the destination’s image and to ultimately, grow and remain competitive as a city.

This PhD project is conducted in collaboration with the municipality of Esbjerg to investigate how to maximize the benefits for a city’s image by means of their event portfolio, as well as how to best measure the city’s image, and how to lay down foundations for continuous development and improvement of the city’s attractiveness.    

Department of Sociology, Environmental and Business Economics University of Southern Denmark
  • Degnevej 14
  • Esbjerg Ø - DK-6705
  • Phone: +45 6550 1000

Last Updated 07.06.2017