Behavioural Health Economics

Coordinator: Trine Kjær

Behavioural economics is a branch of economics, which acknowledges that decisions made by human beings may not live up to the ideals underpinning the concept of Homo economicus. The standard economic model of human behaviour includes three questionable traits - unbounded rationality, unbounded willpower, and unbounded selfishness - all of which behavioural economics modifies and all of which may be particularly important within the market for health care.

Our projects use a range of techniques including stated preference methods, laboratory experiments as well as natural field experiments, which in some cases are merged with data from the Danish registries, to improve the understanding of individual behaviour and public preferences related to the promotion of health. This includes improving the understanding of determinants of individual health behaviour and pro-social behaviour.

See selected research projects:

  • Inconsistent time preferences and health behaviour: application to gym membership. Contact: Eskild Klausen Fredslund
  • Donation behaviour and the economics of charitable giving.
    Contact: Trine Kjær
  • Investigating risk aversion and inequity aversion in health: Does the source of risk matter? Contact: Dorte Gyrd Hansen
  • Can time inconsistent preferences explain early onset of diabetes? Contact: Morten Raun Mørkbak
  • Early detection and prevention of lifestyle diseases in the Danish population. Contact: Line Bjørnskov Pedersen
  • Using behavioural designs in promotion of adherence to the child immunisation programme. Contact: Christian Kronborg

affiliated the research area



see list of selected publications


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