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Interrogating the pill: Rising distrust and the reshaping of health risk perceptions in the social media age

By Anna Schneide-Kamp, Department of Business & Management, SDU & Jennifer Takhar, ISB, International School of Business, Paris,, 7/20/2023


* Prescription rates decline among young women in Western Europe

* Peers on social media influence the contraceptive choises of young women

* Social media reshapes risk perceptions from drug safety to well-being

* Social media delegitimizes the role and authority of health professionals


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Editing was completed: 20.07.2023