Realities Lab

At the Realities Lab, our research centres on understanding how humans interact with digital systems, games, and emerging technologies in ways that are meaningful, measurable, and grounded in real human experience. We investigate the subtle interplay between players, interfaces, and interactive environments, using rigorous user research methodologies to reveal how design decisions shape behaviour, engagement, and emotional response.

Our work explores how physiological sensing—including heart rate, skin conductance, and other biometric signals—can deepen our understanding of user experience. By combining these data with behavioural observation, we develop insights into affective responses, cognitive load, and attention during play or interaction.

Our research emphasizes the social and experiential dimensions of interactive systems. We examine how people collaborate, play, and learn together, and how environments—both physical and digital—can be shaped to support these experiences. Through these efforts, the Realities Lab aims to set new standards for empirical research in games, interaction design, and human-centred innovation.