FOOD-FRAMES
The FOOD-FRAMES project is a European project funded by the FutureFoodS call (LINK https://www.futurefoodspartnership.eu/) – an innovative European partnership focused on transforming Europe's food production and consumption towards more sustainable and resilient systems. This partnership brings together leading experts, research institutions, businesses and policymakers to develop joint solutions to the complex challenges facing our food systems, such as climate change, biodiversity loss, and food security. In Denmark, the project is funded by the Ministry of Food, Agriculture, and Fisheries.
FOOD-FRAMES brings together 10 partners from eight European countries (see below). The project follows a solution- and impact-driven systems approach, designed to contribute to a food information environment (FIE) that supports sustainable and healthy diets across Europe. The Danish project contributes to this endeavor by delivering research-based outputs that serve as the foundation for achieving the projects intended outcomes. Specifically, the Danish project uses multimodal AI-enhanced content analyses to describe misinformation flows related to sustainable food choices and accounts for the embeddedness of misinformation within larger socio-political information environments in five European countries: Denmark, Austria, Germany, Belgium, and the Netherlands. Together with the consortium partners, we will further use representative surveys in these five countries to examine links between food-related discourses and people's food-related attitudes and behavioral intentions.
The project starts in April 2026, and the Danish part will run for two years.
For now, the project team includes the PI Lena Frischlich, Dr. Brigitte Naderer (Medical University of Vienna, Public mental Health group, Link: https://public-mental-health.at/people/naderer-b/) who joins the team as an associated external researcher. A postdoc is expected to join the team in spring 2026 and student assistants in Denmark and beyond will support the research endeavor.
FOOD-FRAMES Consortium:
Coordinator: Maartje Poelman (University of Wagningen, Chair Group Consumption and Healthy Lifestyles at the Department of Social Sciences, LINK: https://www.wur.nl/en/persons/dr-mp-maartje-poelman)
Ireland: Janas Harrington (University Colleage Cork, School of Public Health, Link: https://research.ucc.ie/en/persons/janas-harrington/)
Austria: Laura König (University of Vienna, Faculty of Psychology, Link: https://gesundheit-psy.univie.ac.at/team/laura-m-koenig/)
Belgium: Carl Lachat (University of Ghent, Department of Food Technology, Safety, and Health, LINK: https://research.ugent.be/web/person/carl-lachat-0/en) & Stefanie Vandevijvere (Sciensano, Health Information, Link: )
Norway: Liv Ellin Torheim (OSLO Met, Norwegian Institute of Public Health, Department of Physical Health and Ageing, LINK: https://www.oslomet.no/om/ansatt/livtor/)
Denmark: Lena Frischlich (Digital Democracy Centre, University of Southern Denmark)
Italy: Silvia Rolandi (University of Pisa, Link: https://page.agr.unipi.it/profile/silvia-rolandi/)
Germany: Eva Rehfuess (LMU Munich, Chair of Public Health and Health Service Research; Link: https://www.ibe.med.uni-muenchen.de/mitarbeiter/professoren/rehfuess/index.html)