News media organisations are changing in response to processes of digitalization, new (audience) metrics, and AI. News organizations increasingly implement automated production tools, audience metrics and new ways of producing journalism based on AI. This poses challenges for existing practices and conventions in journalistic work.
This project has two components: the first will study the effects of the implementation of AI, audience metrics and automated content generation on journalistic practices, routines and the organization of the journalistic production process.
The second will focus on the development of automation and AI tools for journalistic practice. This will involve developing (prototype) an AI application which will subsequently be test in-house with partner news organisations.
The project is conducted in collaboration with local partner news organizations: TV2, Jysk Fynske Medier and TV2 Fyn. Check out the video below for an introduction to the team:
UPDATE 2025:
DDC project ”AI in the Newsroom” has successfully concluded! In this short video summary, some of our involved colleagues present the outcome of our collaborative research project aimed at exploring the integration of artificial intelligence (AI) in newsrooms: https://app.frame.io/presentations/e90d8706-8ac4-4842-a2ab-7573a62c0c3b
This initiative involved SDU's Digital Democracy Centre, Media City Odense, Jysk Fynske Medier, TV 2, & TV 2 Fyn.
The project's objectives included examining how AI transforms news production and editorial workflows, understanding its impact on journalistic roles and collaboration, and developing a new AI-driven tool – the lead generation tool to enhance journalistic practices. The tool uses summaries from the municipalities to pitch ideas for news articles.
At the end of the short clip, DDC’s industry partners talk about how they use the tool…
Tillykke & tak to everyone involved 🫶 Lene Heiselberg, Claes de Vreese, Selma Marthedal, Fabrizio Montesi, Malte Sigsgaard, Jørn Broch, Theis Gaarde Engmann, Mia Stenbro Lorenzen, Lars Henrik Pedersen, Sofia Kostopoulou, Narongrit Unwerawattana, Lynge Asbjørn Møller, Mads Hove, Hannes Cools, Morten Skovsgaard, TV 2 Fyn, JFM and TV 2.