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Shriram Venkatraman

Fellow of Business and Social Science
Department of Business & Management


Shriram Venkatraman is an Assistant Professor of Business and Management (with the CCC unit) at the University of Southern Denmark (SDU) and a Fellow of the Danish Institute of Advanced Studies. He is also an Adjunct Faculty at the Indian Institute of Management Kozhikode (IIM-K), India, and an Adjunct Professor of Anthropology at Indraprastha Institute of Information Technology, New Delhi (IIIT-D), India.

He was an Assistant Professor of Social Sciences and Humanities at Indraprastha Institute of Information Technology, New Delhi (IIIT-D). Other than several peer-reviewed journal articles, he is also the author of a monograph titled 'Social Media in South India' (UCL Press) and co-author of a comparative book 'How the World Changed Social Media' (also UCL Press). 

Shriram has taught several courses on Digital & Economic Anthropology and Digital Research Methods both at IIIT-Delhi and at IIM-Kozhikode. He has co-taught several runs of a MOOC course on 'Anthropology of Social Media' on Futurelearn. He has a Ph.D. in Digital Anthropology from University College London, UK. Shriram is also a trained professional statistician and has held leadership positions at Walmart, USA.

Shriram’s research interests largely fall under the theme of Consumption and Digital Technologies, more specifically social media, IoT, AI, platforms, and ecosystems. He uses multi-methods to study individuals and social groups and seeks to understand their every digital consumer behavior in the domains of finance, healthcare, media, education, and similar others. He also has interests in developing new and innovative digital research methods from a mixed methods perspective.

For more information about Assistant Professor Shriram Venkatraman, please refer to the SDU Research Portal.