The proposed project will analyze Danish food companies’ active role in shaping the Danish food market – promoting and supporting Danish consumers’ behavior leading to the needed transition of the food market system towards a reduction of GHG emissions. Specifically, the main research objective of the proposed project is twofold and as follows: To investigate taste as a driver for companies’ development of food products that can promote consumers’ willingness to adopt a climate-friendly diet; and to understand how companies’ investments into developing respective food products can be upscaled.
SDU researchers
- Jochen Theis, Associate Professor, Department of Business and Management, Faculty of Business and Social Sciences. jot@sam.sdu.dk
- Kristin Munksgaard, Professor MSO, Department of Entrepreneurship and Relationship Management, Faculty of Business and Social Sciences. kbm@sam.sdu.dk
- Mathias Porsmose Clausen, Associate Professor, Department of Green Technology, Faculty of Engineering. mpc@igt.sdu.dk