News

OB's head of communications educated himself in his passion: "It's great to work with something that affects a lot of people"

Rasmus Nejstgaard moved from Copenhagen to Esbjerg in search of a career in the sports industry. It was the start of an everyday life in the Danish Superliga.

Fleksible forbrugere eller vanedyr? Ph.d.-projekt sætter lup på vores elforbrug

Et netop afsluttet ph.d.-projekt har undersøgt, i hvilket omfang danske forbrugere ønsker at engagere sig i deres elselskab. Projektet giver blandt andet indsigt i vores forhold til elpriser, og hvor villige vi er til at ændre vores forbrugsvaner.

Researcher on renewable energy plants: "If we don't involve the locals, we've lost beforehand"

Local opposition often ends up getting in the way of green initiatives and making negative headlines. Involve consumers and strengthen research into their behaviour, says SDU researcher.

We buy electric cars - if it is profitable for us

A new study shows that Danish consumers' motivation to buy electric cars is predominantly driven by external motivational factors. This could be bad news for the goal of electrifying the car industry, says a professor of consumer behaviour.

Expert in event economics: Having an interesting experience portfolio can have benefits

A new Tour de France study by Idan and SDU concludes that host municipalities should not expect any economic effects from hosting. However, a long-term experience strategy has certain advantages, a local researcher in event economics explains.

Tour de France will not be a goldmine for Danish hosts

When the French Tour de France caravan hits the Danish summer landscape in the beginning of July 2022, the host municipalities should not expect a big financial gain.

Marketing challenges at retail stores

We invite you to a free webinar on latest research and future oulook

The success of electric cars depends on getting consumers on board

The record sales of electric cars require us to adapt our infrastructure to electric cars and build a robust and efficient charging network. And the key question is whether Danish consumers are willing to pay, writes the author of this op-ed.

Is a sustainable and cheap Olympics possible?

Professor Oliver Schnittka gives his view on whether a sustainable and cheap Olympics is possible.

Researcher wins award for research article about tourist activities

The Spanish network of tourism researchers has awarded the prize for the best research article in the field of tourism in 2021 to our former Ph.D.-student and postdoc Barbora Gulisova.

Esbjerg Universitetspris 2021: Barbora vinder for sin ph.d. om landdistrikters branding

Ph.d. Barbora Gulisova er den ene af årets modtagere af Esbjerg Universitetspris. Den prestigefyldte anerkendelse blev overrakt tirsdag eftermiddag på AAU Esbjerg. Gæstetaler var ejer af Sports Connection Aps / Skechers Peter Jørgensen.

Felix Wasser has been awarded his PhD degree

SDU Business School vil bygge en stærkere bro: - Virksomhederne skal være med til at forme kandidaterne

1. september slog Syddansk Universitet dørene op for et nyt initiativ, der skal bringe det lokale erhvervsliv tættere på den kommende arbejdskraft.

Invitation to PhD defense: Advertising effectiveness

On Monday 25 October, you can participate in the PhD defense of Felix Wasser. In his PhD project, Felix has investigated advertising effectiveness. In this Q&A article, he gives a foretaste of the results.

Chatbots on websites can work the opposite of what they are intended for

Chatbots are integrated on many websites to provide users with answers and guidance. However, new research shows that chatbots can scare users away.

Corona has changed our buying behavior

The closure of society in connection with Covid-19 has changed our shopping habits. A new study indicates that some of the new habits have come to stay.

Your age reveals whether you like working from home

A new study shows that many Danes generally prefer working from home. The trend is stronger the older you are. Especially young people under the age of 24 see significant disadvantages of working from home.

Barbora Gulisova has been awarded her PhD degree

Congratulations to Barbora Gulisova, who has been awarded her PhD

Invitation to PhD defense: Rural place branding

We invite you to the online PhD defense of Barbora Gulisova on June 11, 2021. In her PhD project, Barbora has investigated the processes of place branding and how place branding is organized and undertaken in different places within the rural areas. In this article, Barbora gives a foretaste of her defense in a Q&A.

Online seminar: The interactions between Covid-19 and elite football

Professor James Reade from the Department of Economics, University of Reading, will present his research on sports economics and the interactions between Covid-19 and elite football.

When Chatbots Make Us Communicate Less

Chatbots are autonomous agents with artificial intelligence whose major purpose is to assist customers with inquiries or advisory on websites. But findings show that website visitors feel watched with the presence of chatbots on websites

Welcome to Ricarda Bohn as a new PhD student

We warmly welcome Ricarda Bohn at the Department of Sociology, Environmental and Business Economics. Her PhD project will investigate the impact of social media participation in a civil crisis.

New Industrial Ph.d. in collaboration with the Sports Analysis Institute

The Department of Sociology, Environmental and Business Economics has in collaboration with the Sports Research Institute received support for a new Industrial PhD