How do news consumers navigate social media when it comes to news? What are mechanisms of selection and engagement? Or mechanisms of avoidance? Citizens’ news use on social media platforms has significant democratic implications.
In this project we aim at understanding why people select and avoid certain news stories on social media, including the roles played by characteristics of the individual news consumer, the individual news items, and the context of the social media site.
The project will mainly be based on experimental studies. A main part of the project will be co-testing and developing a mock social media platform for this purpose in close collaboration with a software developer.