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Research Unit of General Practice

Medical risk and communication in healthcare

Our research focuses on understanding, communication, and managing risks.

Our focus is primary healthcare, including professional interactions and communication with citizens and patients.

Risk is the probability of an undesirable event occurring; consequently, its management encompasses preventive, treatment, and policy perspectives.

The aim is to make better decisions based on available data and resources, as well as individual preferences.

We analyze large-scale datasets, big data (Megadata), survey data, develop, test, and evaluate, among other things, clinical decision-support tools based on AI and machine learning.

Contact:

Jesper Bo Nielsen

Professor, ph.d.
Tel.: +45 6550 4034
Email: JBNielsen@health.sdu.dk

Fereshteh Baygi
Associate Professor, ph.d.
Tel.: +45 6550 2348
Email: fbaygi@health.sdu.dk

Merethe Kirstine Andersen

Associate Professor, specialist in general medicine, ph.d.
Tel.: +45 6550 9328
Email: mkandersen@health.sdu.dk

Last Updated 21.09.2026