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Research Unit of General Practice

Medical risk and communication in healthcare

Our research focuses on understanding, communication, and managing risks.

Our focus is primary healthcare, including professional interactions and communication with citizens and patients.

Risk is the probability of an undesirable event occurring; consequently, its management encompasses preventive, treatment, and policy perspectives.

The aim is to make better decisions based on available data and resources, as well as individual preferences.

We analyze large-scale datasets, big data (Megadata), survey data, develop, test, and evaluate, among other things, clinical decision-support tools based on AI and machine learning.

Contact:

Jesper Bo Nielsen
Professor, ph.d.
Tel.: +45 6550 4034
E-mail: JBNielsen@health.sdu.dk


Fereshteh Baygi
Associate Professor, ph.d.
Tel.: +45 6550 2348
E-mail: fbaygi@health.sdu.dk

 

Merethe Kirstine Andersen
Associate Professor, specialist in general medicine, ph.d.
Tel.: +45 6550 9328
E-mail: mkandersen@health.sdu.dk

Last Updated 10.09.2026