Research objectives
This project investigates the role of innovation and positive reframing in facilitating the adoption of OSCs. The aim is to understand and reshape the narrative around organic solar technology, making it more appealing and accessible. Reframing is a strategy that has the potential to positively affect OSC adoption (see Crowe, 2020). According to Seelig (2013), reframing a problem can unlock innovation and lead to breakthroughs in any industry. Thus, this research aims to investigate the role of positive reframing in overcoming these barriers and fostering innovation in OSCs. In so doing, we explore the cognitive, sociocultural, and economic factors that hinder the adoption of OSCs. Below are some research questions that we address, among others:
- What are the key cognitive, social, and economic barriers to the adoption of OSCs (among the Danish population)?
- How do current linguistic framings influence public and industry perceptions of organic solar cells?
- Which reframing strategies are most effective in promoting the adoption of OSCs?
- How does the integration of these reframing strategies into social media and marketing campaigns affect public willingness to adopt this technology?
Expected Outcomes
This research project is expected to deliver the following outcomes:
- A comprehensive understanding of the perceived barriers hindering the adoption of OSCs in Denmark.
- A set of effective reframing strategies to address these barriers and promote a positive public perception of OSCs.
- Increased public awareness of the innovative potential and diverse applications of OSC technology.
- Evidence of the motivational effect of positive reframing on the adoption and advocacy for OSCs.
References
Crowe, J. A. (2020). The influence of issue framing on support for solar energy in the United States. Environmental Sociology, 7(1), 54–63. https://doi.org/10.1080/23251042.2020.1821148
Fukuda, K., Yu, K., & Someya, T. (2020). The future of flexible organic solar cells. Advanced Energy Materials, 10(25), 2000765. https://doi.org/10.1002/aenm.202000765
Seelig, T. (2013). How reframing a problem unlocks innovation. InGenius: A Crash Course on Creativity. Harper One.
Wolske, K. S., Todd, A., Rossol, M., McCall, J., & Sigrin, B. (2018). Accelerating demand for residential solar photovoltaics: can simple framing strategies increase consumer interest?. Global Environmental Change, 53, 68-77. https://doi.org/10.1016/j.gloenvcha.2018.08.005
Zhao, C., Wang, J., Zhao, X., Du, Z., Yang, R., & Tang, J. (2021). Recent advances, challenges and prospects in ternary organic solar cells. Nanoscale, 13(4), 2181-2208. https://doi.org/10.1039/D0NR07788G