When dealing with social influences on cognition, one such elements is that of understanding how individuals (and sometimes entire organisations) happen to adopt an idea, process, product, or behaviour with little or no thinking (i.e. mindlessly).
These diffusion processes have also been called bandwagons, and research on cognitive mechanisms based on conformity is scarce (Secchi & Gullekson, 2016). In a recent cooperation, two members Siavash Farahbakhsh (U. of Bolzano, Italy) and Davide Secchi explored these elements using institutional theory and connecting micro with macro pressures.