My research on sustainable entrepreneurship focuses on investigating factors and mechanisms that motivate and prevent entrepreneurs and small firms in emerging and developed markets to think and act in a sustainable way.
Sustainable entrepreneurship may include tensions and dilemmas considering the balance between social, environmental and financial sustainability. A sustainable value driven mission may provide entrepreneurial opportunities but may also hinder (traditional) firm growth and financial performance.
My research explores context-specific cross-level enablers and hinders of sustainable entrepreneurship. The research contributes to further understanding of the perspectives on ‘sustainability’ and it aims at enhancing our theoretical and practical knowledge about how to explore, manage, balance and develop new sustainable business opportunities.
About and Contact
Martin Senderovitz at SDU's Research Portal, Pure
A Selection of Projects
- EM4FIT – Entrepreneurial Management for Fostering Innovation and Talent with a special focus on Factors and Motivation for Sustainable Entrepreneurship.
- INP – International Network Project, Sustainable Entrepreneurship, in cooperation with Loyola Marymount University, Los Angeles, California, USA.
- Developing and testing a diagnostic tool to evaluate university students' competencies for sustainable entrepreneurship funded by ‘Fonden for Entrepreneurship’.
- The Covid19 crisis and HRM in SMEs. An empirical study of Danish SMEs and their HR reactions to the Covid19 situation.
- Commercialization of Public-Private Innovation Solutions.