The focus areas at University of Southern Denmark, campus Sønderborg are:
- Business studies
- Border region studies
In the Sønderborg area engineering within the areas of Mechatronics (mechanics, electronics and software), Innovation management and Design are central to local industry and are therefore also core areas of both research and study programs at the Mads Clausen Institute.
Within Business and Social Sciences focus is on marketing, European Studies, innovation and business relations. The programs are managed by the Department of Border Region Studies.
As a unique collaboration between the University of Southern Denmark and Universität Flensburg the Institute of Business Communication and Information Science offers study programs within cross cultural communication and language. The institute is serious about the term "cross border collaboration" as the study programmes are taught both in Denmark and in Germany.