- build up specialist knowledge in the areas of business marketing and management in international settings and be able to identify and analyse scientific problems in this field using the appropriate theories and methods
- build up specialist knowledge of modern Chinese culture and society especially in the field of intercultural communication with China and be able to identify and analyse scientific problems in this field using the appropriate theories and methods
- develop more confidence with the Chinese language and it’s use in business relations with China
Candidates can independently perform a variety of functions in international business enterprises and organisations that require knowledge of international business marketing and management and Chinese culture and society, as well as Chinese language skills at a high level including an understanding of relevant theories of culture and communication. Candidates can independently and on a scientific basis identify and solve problems related to international business marketing and management and Chinese language, culture and society.