Learning outcomes

Specific competences for the profile in International Business Marketing

The focus area of the profile is International Business Marketing with a distinct focus on the external stakeholders of the firm, especially the customers.
Graduates with this profile has therefore expanded their knowledge within the subjects that are relevant for this profile; retailing, services, business to business, marketing research as well as modules on other functional areas that influence management decisions in marketing. Furthermore, candidates will gain knowledge about and skills in using methods and tools which can support a career in marketing, sales, advertising or media related jobs. Finally, the student will gain competences in analyzing rules and regulations imposed by governments in order to pursue careers in a number of areas including market research, imports, consultancy, exporting services marketing, direct marketing and distribution management. Finally, the student will gain knowledge about and skills in using methods which can support a career in international or domestic markets, whether that means working with a large multi-national, a smaller company, or even new ventures.

General competences for MSc in Economics and Business Administration

All profiles in Master of Science in Economics and Business Administration at University of Southern Denmark share the same general competences. Each profile has a focus area in which the graduate will get specific knowledge, skills, and competences. Below, you can read about the general competences and the specific area of focus of the research-oriented programmes offered at Campus Odense. 

Knowledge and understanding

The master programme in Economics and Business Administration supplies knowledge which, within the focus area of the profile, is based on the highest international research within a field of study. The graduate is able to understand and, on a scientific basis, reflect on the knowledge of the field/fields of study and be able to identify scientific issues of relevance


The graduate can, in a qualified manner, select and apply scientific methods and theories for collection and analysis of quantitative and qualitative data for description and complex analysis of internal and external conditions of the firm as well as theoretical issues related to these areas. The graduate can set up new models of analysis and solutions for problems based on the performed analyses. The graduate can communicate his/her knowledge and discuss professional and scientific issues with colleagues, management, and the surrounding society.


A MSc in Economics and Business Administration can, within the area of the profile, manage work and development situations that are complex, unpredictable and require new models for solutions. The graduate can independently initiate and implement professional and interdisciplinary cooperation and take on professional responsibility. The graduate can independently take responsibility for own professional development and specialization. A MSc in Economics and Business Administration allows graduates to work at solving specialist tasks within the various functional areas of organizations within the public and private sectors.




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