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Learning outcomes

Specific competences for the profile in International Business Marketing

The focus area of the profile is international business and marketing, including an advanced understanding of the international business environment and development of a global perspective on firms operating in different national and cultural contexts. The graduates gain knowledge about and skills in using methods and tools, which can support the firm’s relationship to the external environment with specific emphasis on the customer. They gain competencies that qualify for a career as country manager, marketing manager, import or export manager, consultant in international business and marketing or more specifically for a position related to foreign business development, international sales and innovation management.

General competences for MSc in Economics and Business Administration

All profiles in Master of Science in Economics and Business Administration at University of Southern Denmark share the same general competences. Each profile has a focus area in which the graduate will get specific knowledge, skills, and competences. Below, you can read about the general competences and the specific area of focus of the research-oriented programmes offered at Campus Odense. 

Knowledge and understanding

The master programme in Economics and Business Administration supplies knowledge which, within the focus area of the profile, is based on the highest international research within a field of study. The graduate is able to understand and, on a scientific basis, reflect on the knowledge of the field/fields of study and be able to identify scientific issues of relevance.


The graduate can, in a qualified manner, select and apply scientific methods and theories for collection and analysis of quantitative and qualitative data for description and complex analysis of internal and external conditions of the firm as well as theoretical issues related to these areas. The graduate can set up new models of analysis and solutions for problems based on the performed analyses. The graduate can communicate his/her knowledge and discuss professional and scientific issues with colleagues, management, and the surrounding society.


A MSc in Economics and Business Administration can, within the area of the profile, manage work and development situations that are complex, unpredictable and require new models for solutions. The graduate can independently initiate and implement professional and interdisciplinary cooperation and take on professional responsibility. The graduate can independently take responsibility for his/her own professional development and specialization. A MSc in Economics and Business Administration allows graduates to solve specialist tasks within the various functional areas of organizations within the public and private sectors.


Last Updated 26.02.2020