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Learn how companies build and maintain their brand

A Bachelor programme in Economics and Business Administration contains a broad range of business economics subjects, including marketing, accounting, finance, IT, planning, and organisational theory. It provides you with a versatile set of business skills that can be used in both private and public companies and within a wide range of industries. A BSc in Economics and Business Administration from SDU enables you to hold a position within virtually any of a company's administrative functions.

If you choose the Marketing and Brand Management line, you will also learn about the way consumers think, how the company builds and maintains its brand, how to analyze consumers, and how to design marketing communications. The specialization subjects have a focus on analyzing, planning, and developing companies' marketing activities and thus preparing you for jobs within marketing, such as a market analyst, key account manager, or business developer.

For more information, please visit the Danish webpage.