Achieve business skills with a focus on digitalisation
A Bachelor's programme in Economics and Business Administration contains a broad range of business economics subjects, including marketing, accounting, finance, IT, planning, and organisational theory. It provides you with a versatile set of business skills that can be used in both private and public companies and within a wide range of industries. A BSc in Economics and Business Administration from SDU enables you to hold a position within virtually any of a company's administrative functions.
With the addition of the line Digitalisation and Business Development, you also learn about social media, digitization of companies' internal workflows, and the development of new digital business models that can help secure the growth and position of companies in a changing and competitive market. You will thus be able to help companies build bridges between traditional business economics disciplines such as finance, management, strategy and marketing - and from there, develop and integrate new concepts based on digitization.
We are looking forward to welcoming you to the Bachelor programme in Economics and Business Administration with the profile in Digitalisation and Business Development at the University of Southern Denmark.