The bachelor can integrate the disciplines of marketing, organisation, accounting, and finance and use quantitative methods and techniques. The bachelor possesses a solid foundation for studying to be a Master of Science in Economics and Business Administration.
The specialisation gives a solid, coherent knowledge about business economics integrating IT technology and quantitative methods to process and analyse data to create insights into organisational decision-making regarding optimisation. The bachelor has thorough insight into the main disciplines of business economics as well as the basic knowledge of law, economics, statistics and IT systems relevant for companies. Through electives the bachelor has extended this knowledge in an optimisation and supply chain management. This means that the bachelor independently can structure, analyse, and solve economic and administrative problems and therefore, the bachelor can fill out positions in primary functions (marketing, organisation, accounting, finance and production planning) in companies.