Launch of Emerging Attraction at the MCI

On March 7, the Mads Clausen Institute set the frames for the Danish opening of the Interreg IVa project Emerging Attraction. The project is a cross-border collaboration with the purpose of battling the lack of highly educated people in the Danish-German region.

The official starting signal of the project Emerging Attraction in Denmark sounded Thursday March 7 at the University of Southern Denmark at Alsion in Sønderborg. In Germany, the launch of the project was marked a month ago at the celebration of the 20th anniversary of the cross-border studies at Flensburg University. Among the participants for the event at MCI were the German Ambassador to Denmark Michael Zenner, head of unit for the trade, industry and economics in Schleswig-Holstein Dr. Hartmut Euler, project director of the Growth Center Stephan Kleinschmidt, executive advisor Henrik Henriksen from Danfoss and prorector at the University of Southern Denmark Bjarne Graabech.

The purpose of Emerging Attraction is to battle the shortage in highly educated people in the region. Professor Susanne Royer of Flensburg University and CEO of Scion Steen Donner each gave a contribution about clusters and conditions necessary for the survival and success of clusters.

Emerging Attraction has a total budget of approx. 8 mio. DKK and is financially backed by the EU. The partners in the project are Flensburg University, Flensburg University of Applied Sciences, Chamber of Industry and Commerce in Flensburg, and the University of Southern Denmark - including the Mads Clausen Institute and the Department of Border Region Studies.

 

On the picture: Head of unit for the trade, industry and economics in Schleswig-Holstein Dr. Hartmut Euler, the German Ambassador to Denmark Michael Zenner, Institute Manager for the Mads Clausen Institute Horst-Günter Rubahn, Prorector of the University of Southern Denmark Bjarne Graabech, and managing director of the Phänomenta Science Center in Flensburg Achim Englert.