Susanne Gretzinger is Associate Professor in strategic leadership and marketing at the Institute of Border Region Studies. Together with Anne Birte Lorentzen she represents the social sciences research at IRCA. Susanne studied Business Economics at Paderborn University, Germany and was subsequently employed there as research assistant at the HRM. Before she finished her PhD, she was working as Head of Marketing at BWI – Bau GmbH I Düsseldorf, Germany.
Susanne Gretzinger holds a PhD in Business Economics from Paderborn University. As a PhD she participated in a PhD study programme at the University of Illinois, USA.
Her research areas are within strategic leadership and strategic network management.
- Management of co-operative networks
- Value co-creation and value adding webs
- Innovation management in value adding-web-co-operations
- Sustainability management in value adding webs
- Emergence and management of excellence clusters
- Social and symbolic capital in value adding webs
Contact
Department of Border Region Studies
Alsion 2 | DK-6400 Sønderborg
Phone: +45 6550 1753
sug@sam.sdu.dk