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Project description

Towards a New Concept of Culture and New Types of Cultural Communication

The aim of the project is to develop a new, dynamic concept of culture that can provide a framework for reflection in the late modern "hybrid" cultural institution and help to rethink the ends and means of cultural communication. The new concept of culture must be able to a) illustrate why, how and with which consequences art and culture have changed their character and are moving towards experience and event; b) be used to reflect the current change of focus of cultural communication from expertise to user participation, and c) help to bridge the gap between theory and practice by creating a conceptual foundation for cultural communication. The project will be carried out using a theoretical and historical concept clarification, analytical and strategic model development, and case-based studies (of regional culture agreements and at museums of art and cultural history).


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