(Trans)Formations of Kinship: New Media Aspects
By Katherine Harrison
This part of the project focuses on how new media represent and mediate experiences of kinship with a focus on donor sperm. The websites of sperm banks and fertility clinics often tell a story of kinship, from preparing for insemination, to conception, to the happy stories of ‘completed’ families. This kinship story-telling process is key to how the banks and clinics attract customers, but also constructs an ‘ideal’ customer. Through close visual and textual analysis of the websites of Danish sperm banks and fertility clinics, this project asks how do these websites create an ‘ideal’ customer for donor sperm? And who is this ideal customer? This project focuses on economic and class aspects in particular, enquiring into how kinship and consumption intersect in the idea of donor sperm.