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Every year Danes break records in online shopping, but is it actually easier to shop online than offline? What are the similarities and differences between online and offline shopping? These are some of the questions RESEMINA aims to answer over the coming years.

The Digital Resemiotisation of Buying and Selling Interaction, shortened RESEMINA, is a VELUX funded research project investigating how shopping in physical stores is translated into a digital experience online.


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Last Updated 07.12.2023