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Business Development and Industrial Marketing






My research is addressing possibilities and challenges for business development within different industries and sectors. The focus is on how firms in collaboration with each other or with other actors can develop sustainable business models and solutions.

Commercialization of concepts, systems and product within different sectors such as the water sector, graphical and advertising industry is at the center of my interests.

The focus of my studies is mainly inter-organizational building on an interest for and grounding within business networks, industrial marketing and purchasing, and strategy theory.

The research design I apply is mainly collaborative where I often do research “with” instead of “about” practitioners. Different types of research methods are applied to provide insights in practitioners thoughts and behaviors. I enjoy facilitation of processes and counselling about management matters.

About and Contact

A Selection of Projects

Last Updated 06.03.2024